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About Us

Our Story

Linda Miller and David Self offer 70 years combined retail management experience earning numerous National Awards from Fortune 100 companies. In 2012, they opened WaterGemz Jewelry in the farmers market environment and grew it  to 4000 items. 

WaterGemz showed at many festivals and 12 different Farmers Markets, working under many different management styles. In 2015 they opened two successful markets. In 2018, four markets were in operation, 2 of them for non-profits. Aside from their business experience, what sets them apart is their desire to give back to the community and to those with whom they do business. 

Philanthropy and Civic Experience

2003 Habitat for Humanity Volunteer

2004 Immokalee Helping Our People in Emergencies

2005 Hurricane Relief (organized 8 volunteer busses)

2006 Bonita Springs Elementary Garden Volunteer

2008-11 St. Matthew's House Volunteer

2014 Pace For Girls Patron

2013-14 ABWA President Neapolitan Chapter

2013-15 S. Bufton Memorial Education Fund Chair

2014-16 Jamaican Outreach Project Patron

2016 Patron to: RPAC, Bonita Springs Lions Club,     Morton Plant Hospital





Social Media

Business Management

Small Business Mentorship

People Management


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